Maybe because I grew up playing soccer and I take it seriously is the reason that I dislike this ad campaign. I can't quite put a finger on it. I like that BEBE is using the World Cup as their inspiration but having 100lb women kicking soccer balls in heels but purses just cheapens women playing soccer.
It sets a bad example of women's soccer to people who don't take women's soccer seriously. Juggling in 5 inch heels? Seriously?
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